I have started this thread as a non divisive; all inclusive meeting point for fellow myswagers to come up with an accurate short phrase that would truly sum up what it is that makes the majority of this community tick: in short; what would be our USP; our Unique 'Selling' Proposition..??
Bunnings has:"Lowest prices are just the beginning"
KFC has:"Finger licking good"
Hungry Jacks:"The burgers are better at Hungry Jacks"
Wollworths:"The fresh food people"
Niki:"Just do it"
etc etc etc
So what would be a short; 3 to 5 word phrase that could be used under the Myswag logo -- that truly sums up the essence of this mighty place...??
Have a crack at it