My opinion is both.
Quick weekend with the guys and its swags, jaffle irons, tins of food, timber, fishing gear and beer. Heaps of fun
Weekend/week away with wife & kids then bit more tech, camper, ipads for kids, hot water, toilets etc and just as fun (but in a different way
).
The point of it is do whatever is necessary to get YOU out camping as much as possible with whomever is company and fun will happen.