I think you will find all the mags are that way, just they way they make money.
My missus got me a 4WD Touring subscription for Christmas last year and I hate it. The pics are pretty nice but most of them seem to have the editor's 4x4 in them. The articles are written very "arty" I suppose and maybe I am not smart enough but it seems like a lot of gibberish and trying hard to be clever/sophisticated.
The travel articles are OK when the editor hasn't written them, when he does I have no idea what is going on. For example, latest issue arrived today, page 21 "The Scenic Rim, a loose conglomeration of ranges along Queensland's southern border, takes the ruler-straight line that demarcates New South Wales to the south and chews it into a jagged, crenulated meandering border." Maybe its just me but I have to think really hard to try and interpret what he has written and it frustrates me as there are probably a handful of words I have no idea the meaning of!
There are no comparisons as such, just "here is a product, its awesome because x,x and x, costs $xxx from Xxxx".
Anyway, just my opinion, I reckon after a while you get over the mags or you try new ones to mix it up a bit.