HOw do they come up with those prices? Ask whats logical, and then add a zero?
Cost a hand made small run product in Australia, Workplace building cost, employee costs, Government costs and high electricity costs, advertising office overheads etc, etc, etc.
Buy a sheet of plyboard from bunnings, a few other bits and make a shelf like I made, much cheaper. If I had to pay someone to do all the mod's and improvements I have done to my Cub Escape It would have cost me twice as much as I paid for my Cub Escape.
Ray