Gets back to knowing what the price was before the "sale" price ?
Not relevant, but my father used to own a country clothing store, and he never had sales, his markup was all he could afford to give.....and that's how it was........until a major shopping centre came to town.....and he couldn't compete with the bulk buying power of the "name " brands.......and he was lucky he was at retirement age !!
I hear ya!!!!!!!!!
and I operate the same way. My large retail competitor operates with huge bogus sales .................but their product is no where as good as ours nor does it last as long, but their marketing campaign works, its a proven fact and I can't compete with. Many still get sucked in.
You get what you pay for!
Mass marketing works if you're in a large scale retail business. I'm local and know my product is better for a fact............locals know it........but try marketing outside local area's and try dealing with shyte councils with 3rd party advertising................its a no win situation.
I spend at least 5% of revenue on advertising, its a huge chunk after all other overheads
I'm seriously thinking of giving the retail bricks and mortar the flick and working from home.
