I must have missed the "memo" saying that it is a "niche" sport.
Foo
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i started that comment with 'in australia'... not 'the world'... i am fully aware of its overall popularity across the globe and australia.
but,
in australia, it is a niche sport, compared to NRL, AFL, Basketball, motorsport, etc... especially when it comes to broadcast rights deals.
are you debating the fact that cycling is bigger than the main stream sports in Oz?
you mentioned that there was no coverage. i gave you multiple links, from some of the biggest media outlets in the country.
the coverage might not have been to your liking, but there was coverage and probably got millions of clicks/views from those outlets.