To be sure, I was only asking the question from a personal perspective, and I do appreciate the people that related to that opening post, and their feelings. I wasn't trying to open a can of worms, but merely mention the fact that if you buy on-line you could very well be at risk, regardless of Paypal and eBay saying that "you are covered". The fact of the matter is, you aren't covered if the seller can "sweet talk" eBay and Paypal better than you can.
As for feedback removal, we have had quite a few negatives turned to positives after contacting buyers and sorting it out for them. On eBay, you cannot remove your own feedback (unless there is something that I don't know about eBay?) eBay calls the shots on that front.
And yes, we do sell on eBay, and most of our on-line sales come from eBay sales. My question, however, was not in regard to our store, but how eBay treats you. In saying that, we make it no secret that we have a bricks and mortar store and showroom, where we are located in Australia (we want our friends in WA to know that is can take a while for orders to arrive to them), we have our phone details supplied on our site and eBay store, we have an independent website, we carefully monitor and answer emails and messages in regards to questions of all types, and customers can also visit us and check us out or pick up orders if they please. What I'm saying is that we wish to make the buyer feel comfortable to buy from us, so it isn't so much of an eBay experience for the buyer, in my opinion, as it is an actual relationship with the seller. (IMO)
So, you might have had a good experience from buying from us or one of our competitors, or another great seller who is open and transparent with you, but it doesn't make a good "eBay experience" necessarily. You've had a good experience with your seller through eBay. I'll still have my preferred sellers on eBay for various things, but I won't trust eBay and Paypal again to treat me fairly in case I buy something that isn't legit. I personally won't again trust the feedback system to protect me and Paypal's buyer protection program. I've had too many bad experiences.
I only wished to warn people about the dangers of on-line shopping in general, which I think is fair as a fellow human being.
Sorry if I stepped on anyone's feet here, but this was my point all along: If you're buying online, watch out, because there are clever people out there which like money.